What is Gamification in iGaming CRMs?
CRM is customer relationship management, and it’s a strategy that’s suitable for managing interactions with customers. It includes new as well as existing customers. CRM systems are being adopted by the majority of businesses because it helps them optimize consumer interactions. According to research, if a business spends a dollar on CRM software, it can get returns of around $8.71.
It means that the ROI is exceptional, and more than 90% of users have reported improvement in customer experience. It clearly shows that CRM is an important aspect for businesses. Similarly, CRM gamification is a great blend, and we are sharing all about its uses in iGaming. To be precise, in this article our focus will be on gamification in CRMs, including the iGaming industry!